About

Ali LaBelle Creative is a creative consultancy based in Los Angeles, California. Ali creates visual worlds guided by her belief that stories with strong foundations rich in concept and meaning are better equipped to evolve and expand. Specializing in brand concept, identity, and art direction, her approach is rooted in storytelling, exploration, and collaboration.

ALC was founded in 2020 by creative director and strategist Ali LaBelle. Ali spent nearly a decade leading creative direction and strategy in-house before lending her expertise to a variety of visually-driven brands across the art, design, fashion, beauty, interiors, food, and hospitality industries. Her unique process reflects her thoughtful attention to detail and her passion for helping clients visualize a project's narrative potential. Driven by an imaginative curiosity and love of collecting, Ali’s work is a reflection of the many books, films, pieces of ephemera, artists, cities, songs, and spaces that inspire her.