About

Ali LaBelle Creative is a branding studio and creative consultancy based in Los Angeles, California. We create visual worlds for our clients to live in, guided by our belief that brands with strong foundations rich in concept and meaning are better equipped to evolve and expand. Specializing in identity and art direction, our approach is rooted in storytelling, exploration, and collaboration. The studio's roster of artists includes designers, writers, illustrators, and photographers, providing the creative power and flexibility to bring a wide range of ideas to life.

ALC was founded in 2020 by creative director and strategist Ali LaBelle. Ali spent nearly a decade leading creative strategy in-house before lending her expertise to a variety of visually-driven brands across industries. Her unique style of conceptual direction reflects her thoughtful attention to detail and passion for helping clients visualize the narrative potential of a project for themselves. Driven by an imaginative curiosity and love of collecting, Ali’s work is a reflection of the many books, films, pieces of ephemera, artists, cities, songs, and spaces that inspire her. She strives to support artists and identify new opportunities for creatives in everything she does. 

BRAND IDENTITY

Naming
Visual storytelling and tone
Logotypes and brand marks

Print

Packaging
Editorial design
Printed materials

Digital

Website design
Website development
Social art direction

ENVIRONMENTAL

Hospitality design
Signage and wayfinding
Customer experience