Ali LaBelle x Pair Up

Concept, product design, art direction, styling

We teamed up with San Diego-based apparel brand Pair Up to design a capsule collection of sun hats, each hand-sewn with deadstock fabric sourced in LA. The Deck Chair Collection includes three hats featuring the types of plaids and checks you might see in your dad’s camping gear from the ‘70s. Pair Up’s founder Emma Brooks shares our commitment to sustainability and mindful production, so the collaboration was a perfect fit.

ALC art directed and styled a shoot inspired by long, mid-summer weekends of lounging, floating in the pool, and reading in the sun.

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