Iris + West
Concept, identity, art direction, website
Strategy + direction Ali LaBelle Creative
Graphic design + development Maddy Nye
Photography Emily Knecht
Iris + West, a beauty studio and lifestyle brand in LA, believes that everyone should have access to safe, healthy beauty procedures that make clients feel like themselves, but better. Started by Amanda Robinson in 2012, Iris + West has built a client list of interesting, driven women through word-of-mouth and is known as a best-kept secret in the community.
ALC designed Iris + West’s new identity and website, engineered to stand out amongst the vast Los Angeles beauty landscape. A reflection of their client base, we created a modern, design-forward brand world that invites all kinds of people — artists, writers, musicians, designers, executives, entrepreneurs and more — to do something nice for themselves.
When I reached out to Ali I was looking for a rebrand and a new website. I got that, and it exceeded my expectations, but I also got a new perspective on my business, and am completely reinvigorated after years of feeling uninspired and stuck.
Ali is a dream to work with. I would recommend her to anyone, and will continue to work with her as my business grows. She's so competent and never seems to run out of creative and exciting ideas. She was also really great at translating design language in a way that I could understand and at any crossroads in the process she was quick to suggest something I would have never thought of, or troubleshoot any issues or concerns I had.
— Amanda Robinson, owner, Iris + West
