Pasta Girlfriend is an Instagram account created in 2017 by Ali LaBelle that celebrates the intersection of food and art. Filled with New Yorker cartoons, pasta-themed artworks, and shots of noodle-enthusiasts holding up forks with too much spaghetti hanging from them, Pasta Girlfriend has become a meaningful community space of like minded, pasta-loving people.

For the holidays, Pasta Girlfriend teamed up with LA-based pantry shop Bucatini to launch a collection that celebrated artists, food, and beautiful things. We designed and produced table linens, rigatoni-shaped taper candles, a bestselling dad hat, and hand-painted gift boxes to sell alongside artist-made ceramics, handbags, and art prints. We hosted several events, including a preview party, a bustling opening weekend, and an intimate ticketed dinner to celebrate the collection throughout the holiday season.